David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
Tight aisles. Stacks of DVDs and CDs. Permanent discounts. When I think of HMV, this is what comes to mind. It is a retail experience I dread as an adult. As a teenage I loved it though, we would go …
As we bid farewell to 2012 and all the amazing things that happened, we also welcome in a new year and wonder what it will hold.
Comets fall into administration highlights the challenges that classic retailers are facing. The answer – according to just about every link, event and article I see – is multichannel. I don’t think it is.
Having caught up on Twitter, LinkedIn and Alltop, I thought it would be worth providing a list of some of my favourite articles today. Is there anything I’ve missed?
Troy Hunt wrote a blog post on security flaws he identified on Tesco’s website which then grew rapidly in influence. Today the BBC grabbed hold of the story and took it mainstream quoting Troy’s original article and drawing in the …
Your next social media disaster could relate to IT architecture rather than service Read more »
1. A truly great business must have an enduring “moat” that protects excellent returns on invested capital Product/service design, communications and strategy should build a moat for your business. By definition a moat offers protection in the form of a …
Working with digital agencies presents a challenge for marketing managers. Costs can be difficult to justify – “you want £6,000 to add a button?!” – and there are unique challenges that digital marketing presents such as technical bugs and changes …
Getting the most from your digital marketing agency Read more »
Roy and Walt have created 66,000 jobs in Walt Disney World Resort alone. The Walt Disney Company employs a further 90,000 across the world. Quite incredible for a company that’s less than 100 years old and was founded by just …
“If at first, the idea is not absurd, then there is no hope for it” – Albert Einstein If other people are already doing it, then can it really count as innovation? Surely innovation is the service, product or method …
Where Creativity and Courage Collide: Innovation in Digital Marketing Read more »