Business Model Canvas and Customer Empathy Map Templates for PowerPoint
Marketing is not advertising.
Author: David Sealey
David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
Retweeted by the enemy: Gaining social influence
As I stared at the Connect screen on Twitter I couldn’t quite believe the reach my blog post had received. Accenture, my employer’s number one competitor, had mentioned me and the post I’d just published with MyCustomer. Twice.
Disruptive Innovation in Retail Markets
There is a theory established by Clayton Christiansen that demonstrates how disruptive innovations not only enter markets but how they can topple or seriously wound incumbent businesses. Disrupters achieve this by creating new markets or by creating new low cost …
SXSW Day Four: Would I go again?
SXSW is difficult to summarise. It is equally brilliant and frustrating. On the one hand you can learn about cloud architecture from Amazon’s CTO or open web standards from Tim Berners-Lee. On the other, you can queue with 300 people …
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SXSW Day Three: Intent and Affinity
Nate Elliott of Forrester gave an engaging presentation today on the differences between user intent and affinity. Marketers can start to tap into this data of intent and affinity as it becomes available from Google and Facebook. However the key …
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SXSW Day Two: Sir Tim Berners-Lee
It was an absolute pleasure to hear from Sir Tim Berners-Lee today. His passion for the web and depth of knowledge were staggering. In the introduction the point was made that he could have privatised the web for personal gain …
SXSW Day One: Gamification, Enterprise Mobility and Nice People
SXSW started today and as a first timer I found the day somewhat frustrating and confusing. Everything was too busy. I couldn’t get into presentations and the weather was abysmal. That all turned around when the afternoon started. I managed …
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Why the single biggest threat to content marketing is content marketing [presentation]
As marketers latch on to the concept that content is king, we will see an increasing deluge of poorly researched and written content. Content’s popularity will be its downfall.
Lessons in unbundling the IT function
Businesses can achieve great success by transforming successful cost centres into profitable business operations. Having spent two great years at the retail marketing solutions business Bezier, I was gutted to hear that the administrators had been called in. Rather than …
Lego: The building blocks of next generation high street retail
Lego can only win in the new multichannel world. They have a great core product that remains as popular with kids and big kids as it did 10 years ago.