DBRU: Growth hackers, dead squirrels, best practice and vagueness from IBM
Having caught up on Twitter, LinkedIn and Alltop, I thought it would be worth providing a list of some of my favourite articles today. Is there anything I’ve missed?
Growth hackers – just admit it. You’re really a marketer
Does a little bit of you die inside when someone refers to themselves as an SEO/PHP/Ruby/Pizza Ninja? Me too. So I really enjoyed this post by LayeredThoughts on the new must have job title in start-up-ville 2.0.
Rand Fishkin’s follow up is also well worth a read:
Conversations with a dead squirrel about premium pricing
My headline is a little misleading but if Inc, Econsultancy, Fast Company and HBR can get away with it so can I. If you can’t be bothered to read Neil’s post; the principle is to sell the solution or the idea rather than the product or components. E.g. sell an online customer acquisition system that will increase sales by 1,000% rather than selling a web developers time for 6 weeks.
Really good digital marketing practices from Dr Dave Chaffey
The post claims that they’re best practices. Best implies that they’re as good as they’ll ever be so I prefer to call them really good practices instead. Either way it’s not worth splitting hairs over as this slide deck by Dr Dave is worth reviewing.
IBM Marketing Center: I’ve no idea what it is, but it could be really good!
IBM have released a new tool that sounds awesome. Like a sophisticated multichannel Hubspot or Pardot for the enterprise. However the details are somewhat sketchy right now and the feature list is followed by a disclaimer stating that IBM may not release everything promised on the page. However if IBM have managed to integrate Coremetrics and Unica neatly, this could be a major game changer for multichannel campaign management solutions. Of course it could all be vaporware in which case you never heard about it from me.