David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
I got a little excited last week when I read that John Lewis are opening an innovation lab. Opening such a lab was a recommendation from my research into disruptive innovation in retail. But what does it take to open …
Building digital disruptive growth engines for retail Read more »
In their rush to protect and generate revenue many CIOs and CMOs have inadvertently created digital debt. This debt is so bad for some that it is creating Zombie digital departments, unable to move forward because they are constantly paying …
I recently published a case study on Domino’s omnichannel strategy at MyCustomer. You can read the full article at: http://www.mycustomer.com/feature/experience/how-dominos-delivers-highly-integrated-customer-experience/166466
Change is inevitable and in this new digital age, change is accelerating. For many firms, digital changes are creating a new range of opportunities that require investment and skills. Before diving in, I suggest that a digital strategy is required …
Digital is a catalyst for business improvement and innovation based around technology, a mind-set and a methodology which remove physical limitations in reaching and serving customers.
Cross channel marketing attribution by CACI from CACI Ltd I had the pleasure of presenting at an Adobe event this morning on the challenges of cross channel attribution. Here are the slides from the session. I’ll be sure to type …
Last week the University of Sheffield sent me the great news that I’d passed my MBA with Merit. Something I’m absolutely delighted about. This post summarises and expands on the key findings in my dissertation and provides an opportunity to …
Key Findings: Disruptive Innovation in Retail Consumer Markets Read more »
October has been a month of change. After just over two years at Capgemini I decided to make the move to join CACI as their Head of Digital Consulting. Given that I’m quite outspoken about digital marketing and business I …
![DBRU: Three posts for [aspiring] Digital CIOs](https://storm81.com/wp-content/uploads/2013/08/photodune-3454524-tablet-xs.jpg)
In response to an argument put forward that CMOs should lead the IT land-grab I commented with the following metaphor-cum-parable.
With the first draft of my dissertation completed I’m finding that I now have time to read what I choose to read. I’d expected the MBA program to tire me of reading, but it’s quite the opposite. Over the last …