Download: 2015 Marketing Technology Landscape
With the help of some my good colleagues at CACI, we’ve released the 2015 Marketing Technology Landscape paper that you can download.
Category: Web Technology
Amazon Machine Learning will provide marketers with greater ability to personalise
Amazon Machine Learning will provide marketers with greater ability to personalise across channels, predict results and ultimately drive a greater ROI. Let me explain why.
How IT is laying the groundwork for digital customer experience success
IT has taken a lot of flack in recent years as the CMO will hold more IT budget than the CIO war of words rages on. I’ve expressed my own view that leaving IT behind is a huge risk for …
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Connecting the Cloud – Zapier as a Marketing Integration Layer
It’s my opinion that technology is still too complex. Sure at the consumer layer there are simple apps that even my youngest daughter can use. But on the whole, implementing business systems and marketing technology is hard work. One of …
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Framework for Software Quality – Quint2
A couple of years ago I attended a week’s long training program for Solution Architects. One of the stand out lessons used this framework for software quality. Its called Quint2 or the Extended ISO 9126 model for those who are …
2013 and beyond – two academic frameworks for seeing what’s next in Digital Marketing
As we bid farewell to 2012 and all the amazing things that happened, we also welcome in a new year and wonder what it will hold.
Your next social media disaster could relate to IT architecture rather than service
Troy Hunt wrote a blog post on security flaws he identified on Tesco’s website which then grew rapidly in influence. Today the BBC grabbed hold of the story and took it mainstream quoting Troy’s original article and drawing in the …
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