Blog Archives

Download: 2015 Marketing Technology Landscape

With the help of some my good colleagues at CACI, we’ve released the 2015 Marketing Technology Landscape paper that you can download. Read more ›

Posted in Marketing, Multichannel, Web Technology

Amazon Machine Learning will provide marketers with greater ability to personalise

Amazon Machine Learning will provide marketers with greater ability to personalise across channels, predict results and ultimately drive a greater ROI.

Let me explain why. Read more ›

Posted in Marketing, Multichannel, Web Technology

How IT is laying the groundwork for digital customer experience success

IT has taken a lot of flack in recent years as the CMO will hold more IT budget than the CIO war of words rages on. I’ve expressed my own view that leaving IT behind is a huge risk for marketing. IT is evolving by adapting enterprise architecture to suit new business and customer demands. This post looks at five ways this is being achieved: Read more ›

Posted in Web Technology

Connecting the Cloud – Zapier as a Marketing Integration Layer

It’s my opinion that technology is still too complex. Sure at the consumer layer there are simple apps that even my youngest daughter can use. But on the whole, implementing business systems and marketing technology is hard work. One of the most challenging tasks remains integration of systems. There is however an emerging market of vendors looking to resolve these issues for businesses – one such SaaS product is Zapier. Read more ›

Posted in Web Technology

Framework for Software Quality – Quint2

quint2 framework for software quality

A couple of years ago I attended a week’s long training program for Solution Architects. One of the stand out lessons used this framework for software quality. Its called Quint2 or the Extended ISO 9126 model for those who are really interested.

It’s a fantastic framework to use when you’re specifying or selecting a software product. The point to remember is that whilst it’s tempting to want everything on the list. There’s a major price point that comes with it.


  • Maturity
  • Fault tolerance
  • Recoverability
  • Availability
  • Degradability


  • Understandability
  • Learnability
  • Operability
  • Expliciteness
  • Customisability
  • Attractivity
  • Clarity
  • Helpfulness
  • User-friendliness


  • Analysability
  • Changeability
  • Stability
  • Testability
  • Manageability
  • Reusability


  • Time Behaviour
  • Resource Behaviour


  • Suitability
  • Accuracy
  • Interoperability
  • Compliance
  • Security
  • Traceability


  • Adaptability
  • Installability
  • Conformance
  • Replaceability
Posted in Web Technology

2013 and beyond – two academic frameworks for seeing what’s next in Digital Marketing

As we bid farewell to 2012 and all the amazing things that happened, we also welcome in a new year and wonder what it will hold. Read more ›

Posted in Digital Marketing, Web Technology

Your next social media disaster could relate to IT architecture rather than service

Troy Hunt wrote a blog post on security flaws he identified on Tesco’s website which then grew rapidly in influence. Today the BBC grabbed hold of the story and took it mainstream quoting Troy’s original article and drawing in the opinions of other web security experts. In essence the message is that Tesco’s is not a safe place to shop and that if you give them your data it is vulnerable to being hacked. The consequence for Joe Bloggs – who in all likely hood uses the same password for email, Facebook, banking and shopping – is that his whole online profile could now be exposed.

Read more ›

Posted in Web Technology
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