There is a theory established by Clayton Christiansen that demonstrates how disruptive innovations not only enter markets but how they can topple or seriously wound incumbent businesses. Disrupters achieve this by creating new markets or by creating new low cost …

Disruptive Innovation in Retail Markets Read more »

Tagged with: , , ,

“If at first, the idea is not absurd, then there is no hope for it” – Albert Einstein If other people are already doing it, then can it really count as innovation? Surely innovation is the service, product or method …

Where Creativity and Courage Collide: Innovation in Digital Marketing Read more »

Tagged with: , , , ,