You may have been led to believe that investment in marketing technology will solve all your problems. Self-learning, AI based, flexible data-models, machine learning, blockchain compatible, Big Data enabled tech appears at face value to offer everything you need with …
The case for outsourcing your marketing technology challenge Read more »
GDPR is far from perfect. The current guidelines are vague and at worst confusing. However I think that this new regulation (and the heavy fines that accompany it) offer a great platform for investment in amazing CRM activity. For the …
Scott Brinker’s Hacking Marketing is a must read for those involved in marketing.
Facebook has been a giant in the world of content distribution for a few years now. Every hour 3 million links are shared on Facebook and because of this marketers and content creators are finding it incredibly difficult to get …
Facebook Instant Articles – Everything Marketers Need to Know Read more »
I find it incredible that despite how far we’ve come with technology and marketing there are still recurring headaches for marketing executives. The challenge is what can be done to relieve these issues?
The majority of the writing on omnichannel tends to focus on large multinational retailers or consumer products companies. In this post I’m going to investigate what omnichannel means for a smaller business.
With the help of some my good colleagues at CACI, we’ve released the 2015 Marketing Technology Landscape paper that you can download.
When selecting the channels you want to use in a business or marketing campaign, you need to make a decision based on the channel’s functionality, availability, ease of use, and connection to your business objective.
Amazon Machine Learning will provide marketers with greater ability to personalise across channels, predict results and ultimately drive a greater ROI. Let me explain why.
Originally I used this to generate sharing links for an email campaign. It’s an Excel sheet that with a few inputs allows you to generate sharing links for Facebook, Twitter and LinkedIn. Hope that you find it useful in your …