There’s an important new category developing on the marketing technology landscape which I’m labelling Marketing Orchestration Platforms (MOPs). They are not connected with any specific channel, data source or analysis method. They allow marketers to select the best channel execution …

Introducing Marketing Orchestration Platforms Read more »

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Last week the University of Sheffield sent me the great news that I’d passed my MBA with Merit. Something I’m absolutely delighted about. This post summarises and expands on the key findings in my dissertation and provides an opportunity to …

Key Findings: Disruptive Innovation in Retail Consumer Markets Read more »

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