David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
Visual communication is one of the most basic forms of human communication, effectively breaking down language and cultural barriers. Whether written or spoken, words and their interpretation confuse situations.
Digital marketing is key growth area with 68% of businesses planning on increasing their digital spend 79% of these companies will increase the spend on digital marketing by 10% Digital activities account for 36% of marketing budgets Shortage of digital …
Social, mobile and local – Omnichannel experiences for retail Creating unified retail experiences across digital, physical, mobile and social is the new challenge. In this post on the Capgemini Customer Experience blog I discuss the need for retail innovation.
Explaining the What, Where, When, Who and Why of Omnichannel Ecommerce. M-commerce. F-commerce. Social-commerce. Every letter imaginable has been dropped in front of commerce to define a new digital channel that customers can interact and transact with. Demonstrating the way …
Three interesting posts from Dave Chaffey, Chip Street and Neil Perkin about what trends they expect to see in 2012:
Last week, a former colleague emailed me to ask what the difference is between basket and checkout abandonment percentages.
Let me start by declaring that I’m an advocate of marketing automation technology. Old school batch and blast marketing is failing to engage recipients as inbox sizes bloat and time is stretched. In an ideal world marketing reaches the recipient …
I’m very critical of the marketing I see, but then every now and again I see something that makes me feel that an organisation just gets it.
Today’s daily blog round up includes: Whilst I was starting my career in the web, Jeff Bezos was busy building Amazon PVP!? What it is, why you need one and how to create it Facebook is stalking everyone across the …
