Retailing Archives

Multichannel isn’t the answer for struggling retailers

By David Sealey Posted on 2 November 2012 Posted in Digital Marketing, Multichannel No Comments

Comets fall into administration highlights the challenges that classic retailers are facing. The answer – according to just about every link, event and article I see – is multichannel. I don’t think it is.

Tagged with: multichannel retail, Multichannel retailer, retail brands, Retailing

Omnichannel Retailing for Digital Marketers

By David Sealey Posted on 30 January 2012 Posted in Marketing

Explaining the What, Where, When, Who and Why of Omnichannel Ecommerce. M-commerce. F-commerce. Social-commerce. Every letter imaginable has been dropped in front of commerce to define a new digital channel that customers can interact and transact with. Demonstrating the way …

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Multichannel isn’t the answer for struggling retailers

Omnichannel Retailing for Digital Marketers