October has been a month of change. After just over two years at Capgemini I decided to make the move to join CACI as their Head of Digital Consulting. Given that I’m quite outspoken about digital marketing and business I …

The five reasons why I joined CACI Read more »

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Explaining the What, Where, When, Who and Why of Omnichannel Ecommerce. M-commerce. F-commerce. Social-commerce. Every letter imaginable has been dropped in front of commerce to define a new digital channel that customers can interact and transact with. Demonstrating the way …

Omnichannel Retailing for Digital Marketers Read more »

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Let me start by declaring that I’m an advocate of marketing automation technology. Old school batch and blast marketing is failing to engage recipients as inbox sizes bloat and time is stretched. In an ideal world marketing reaches the recipient …

The 4 step marketing automation health check Read more »

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