David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
CIOs are destined to play a pivotal leadership role in the transformation of business to a digital business. The nature of business is changing and, in turn, the technology investment priorities of the past must change. The report – Unleash …
There’s an important new category developing on the marketing technology landscape which I’m labelling Marketing Orchestration Platforms (MOPs). They are not connected with any specific channel, data source or analysis method. They allow marketers to select the best channel execution …
The results of Forrester’s State of Digital Business 2014 survey are in. Although 74% of business have a digital strategy, execution remains a major concern. CEOs within mid-large sized businesses are also failing to assess the digital threat/opportunity and create …
Three Important Statistics on the State of Digital Strategy in 2014 Read more »
Last week I released a blog post and spoke at the Planning Forum’s annual conference. In both settings I challenged the audience to break down silos to improve the customer experience. A tough challenge.
John B Kotter has researched and developed a set of principles that can be used by companies to accelerate change delivery. At the heart of the theory is the concept of a second operating model powered by volunteers from across …
Many businesses consider using open source software as a means of keeping software license fees low. The selection of Drupal instead of Adobe CQ or Sitecore makes eminent sense if you’re primary intention is to keep the cost base low. …
Open source business models – OpenCall Case Study Read more »
Occasionally a piece of marketing technology genuinely impresses me. This past week I got to view a demonstration of VMob – a real-time mobile marketing platform who are partnering with us at CACI. If a picture is worth a 1,000 …
With the scalable power of cloud computing and the capabilities of Big Data, we are closer than ever to having the kind of Digital Nervous System that Bill Gates described in his 1999 book Business at the Speed of Thought.
Having 126 channels to choose from gives marketers a real challenge when it comes to selecting which channels to select. Each channel has unique attributes that will determine its value to the customer and therefore your business. Based on my …
Top five channels that must be in your multichannel strategy Read more »
Frameworks, models, charts and matrices. I love ’em! This classic framework is a great place to start when organising teams around a digital strategy. It’s taken from Peter Scholtes’ The Leader’s Handbook. The framework defines the components of an organisational …
Digital Strategy Frameworks: Organisational Design Read more »