There’s an important new category developing on the marketing technology landscape which I’m labelling Marketing Orchestration Platforms (MOPs). They are not connected with any specific channel, data source or analysis method. They allow marketers to select the best channel execution …

Introducing Marketing Orchestration Platforms Read more »

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The results of Forrester’s State of Digital Business 2014 survey are in. Although 74% of business have a digital strategy, execution remains a major concern. CEOs within mid-large sized businesses are also failing to assess the digital threat/opportunity and create …

Three Important Statistics on the State of Digital Strategy in 2014 Read more »

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Many businesses consider using open source software as a means of keeping software license fees low. The selection of Drupal instead of Adobe CQ or Sitecore makes eminent sense if you’re primary intention is to keep the cost base low. …

Open source business models – OpenCall Case Study Read more »

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Frameworks, models, charts and matrices. I love ’em! This classic framework is a great place to start when organising teams around a digital strategy. It’s taken from Peter Scholtes’ The Leader’s Handbook. The framework defines the components of an organisational …

Digital Strategy Frameworks: Organisational Design Read more »

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