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Tag: SXSW

SXSW Day Four: Would I go again?

By David Sealey Posted on 12 March 2013 Posted in Digital Marketing No Comments

SXSW is difficult to summarise. It is equally brilliant and frustrating. On the one hand you can learn about cloud architecture from Amazon’s CTO or open web standards from Tim Berners-Lee. On the other, you can queue with 300 people …

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Tagged with: SXSW

SXSW Day Three: Intent and Affinity

By David Sealey Posted on 11 March 2013 Posted in Digital Marketing No Comments

Nate Elliott of Forrester gave an engaging presentation today on the differences between user intent and affinity. Marketers can start to tap into this data of intent and affinity as it becomes available from Google and Facebook. However the key …

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Tagged with: SXSW

SXSW Day Two: Sir Tim Berners-Lee

By David Sealey Posted on 10 March 2013 Posted in Digital Marketing No Comments

It was an absolute pleasure to hear from Sir Tim Berners-Lee today. His passion for the web and depth of knowledge were staggering. In the introduction the point was made that he could have privatised the web for personal gain …

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Tagged with: Open Internet, SXSW

SXSW Day One: Gamification, Enterprise Mobility and Nice People

By David Sealey Posted on 9 March 2013 Posted in Digital Marketing No Comments

SXSW started today and as a first timer I found the day somewhat frustrating and confusing. Everything was too busy. I couldn’t get into presentations and the weather was abysmal. That all turned around when the afternoon started. I managed …

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Tagged with: SXSW
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