SXSW Day Three: Intent and Affinity

Nate Elliott of Forrester gave an engaging presentation today on the differences between user intent and affinity. Marketers can start to tap into this data of intent and affinity as it becomes available from Google and Facebook. However the key point was made that these sites don’t hold all the data yet.


Nate explains the concept better himself at his blog.

Google’s Art, Copy & Code project was also fascinating today. You can see their future of advertising talks at

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

More about David Sealey

Follow me on Twitter
Connect with me on LinkedIn

Tagged with: