SXSW Day Three: Intent and Affinity
Nate Elliott of Forrester gave an engaging presentation today on the differences between user intent and affinity. Marketers can start to tap into this data of intent and affinity as it becomes available from Google and Facebook. However the key point was made that these sites don’t hold all the data yet.
Nate explains the concept better himself at his blog.
Google’s Art, Copy & Code project was also fascinating today. You can see their future of advertising talks at http://www.artcopycode.com/.