David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
New research by Marketing Orchestration Platform provider Kitewheel (formerly Provenir) has found a major disconnect between customer and marketer attitudes and capabilities. For me the following statistics highlight a problem that Marketing Orchestration Platforms are in a unique position to …
Back in 1967, management guru, Peter Drucker wrote a seminal article called the “Manager and the Moron”. No this isn’t an article about your boss. It’s about your computer, smart phone or wearable device. Drucker saw an upcoming shift towards …
Originally I used this to generate sharing links for an email campaign. It’s an Excel sheet that with a few inputs allows you to generate sharing links for Facebook, Twitter and LinkedIn. Hope that you find it useful in your …
“Being happily and successfully married is generally not so much a matter of marrying the right person as it is being the right person.” – Howard W Hunter An off topic post today but an important one about marriage. This …
11 years of marriage: Have fun, manage the money and live by virtues Read more »
IT has taken a lot of flack in recent years as the CMO will hold more IT budget than the CIO war of words rages on. I’ve expressed my own view that leaving IT behind is a huge risk for …
How IT is laying the groundwork for digital customer experience success Read more »
Do you wish your business could change faster? This week’s post is a link out to an article I published last week with SmartInsights. It focuses on academic – although very practical – work by John Kotter on how businesses …
Phones4U was placed into administration today in unusual circumstances. Normally administrators are called in when the cash runs out at a business. In this case, Phones4U ran out of suppliers despite making a reported £100m in profits. For whatever reasons …
While the big boys like IBM, Adobe and Oracle have been hoovering up marketing technology platforms to create their own complete marketing suites, the smaller nimbler software providers have joined forces to create a marketing cloud for agencies. MailChimp, Unbounce, …
It’s my opinion that technology is still too complex. Sure at the consumer layer there are simple apps that even my youngest daughter can use. But on the whole, implementing business systems and marketing technology is hard work. One of …
Connecting the Cloud – Zapier as a Marketing Integration Layer Read more »
Following Barack Obama’s launch of the US Digital Service and the publication of the Digital Services Playbook (I’m sure there was an apostrophe due in that), I wanted to modify the plays and opening statement for private sector CEOs.