David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
Email is a powerhouse channel. It is direct, conversational, mobile friendly, personalised, low cost and completely scalable. Despite its great potential I am regularly seeing underinvestment in a channel that can deliver huge returns.
A couple of years ago I attended a week’s long training program for Solution Architects. One of the stand out lessons used this framework for software quality. Its called Quint2 or the Extended ISO 9126 model for those who are …
In business we operate in a world of lose definitions. Strategy is a word that often finds itself contorted to fit different meanings and circumstances. I’m personally a fan of Michael Porter’s definition that strategy should 1, define a value …
When setting a plan or strategy in place, what is our target time-frame for delivery? One year perhaps? Maybe three? If the time-frame is set what is the objective of strategy. Importantly does that objective align with your customer’s expectations …
Playing to where the puck will be – digital strategy for tomorrow Read more »
Several months ago I launched a paper with CACI titled the 7 Habits of Companies that Deliver Highly Integrated Experiences. A mouthful I know but the research was good. I used research from Econsultancy to find the winning attributes of …
I recently spoke to a financial services company about digital disruption in the banking sector. I was able to speak with some confidence about Zopa that is a would be disruptor for both savings and borrowing as I signed up …
Disruptive innovation in financial markets – social trading from eToro Read more »
There are 129 marketing channels available to today’s marketers. They range from traditional mass-media channels through to direct, personalisable digital channels. I’ve scored each channel based on it’s utility and relative cost to provide this short list of the top …
Digital transformation improves customer experience and business operations. It also supports the deployment of new business models that were previously too costly or technically infeasible. Porter’s Value Chain provides a framework opportunity to explore new opportunities for digital transformation in …
This week I watched a webinar. I don’t really want to tell you about it though. Sometimes we come across something that is so amazing that we just have to tell others. We Tweet about it, email co-workers, and tell …
Strategy assessment: Quality, value and momentum Read more »
With the ever increasing focus on digital there is a new vocabulary developing. The following 46 digital phrases have sprung up in research papers and blog posts: