“These findings suggest that managers should avoid overextending into mobile channels and instead seek to maintain a balance across different online channels” is the conclusion of new research reported by Marketing Science Institute.
There have been some recent and new developments in the field of voice as the medium that we can use to connect with technology. Whilst speech recognition has been around for a long-time now (Bell Labs first experiments were conducted …
Due to client commitments I wasn’t able to attend Econsultancy’s Future of Digital Marketing event. Reading up on the event afterwards, one of the quotes that struck me came from Ashley Friedlein:
When selecting the channels you want to use in a business or marketing campaign, you need to make a decision based on the channel’s functionality, availability, ease of use, and connection to your business objective.
I’ve added several new channels to the All Channel Excel spreadsheet including vending machines, dash buttons, drones, media/analyst briefings, investor relations, APIs and desktop/mobile wallpapers.
Wouldn’t it be better to target a customer on the device or channel that they’re currently using? Best Next Omnichannel Communication is the ability for marketers to accurately deliver a message to a specific customer in the channel they are …
What Best Next Omnichannel Communication means and why you should care? Read more »
Happy New Year! I hope you enjoyed the Christmas and New Year holidays. For the first time since I started working, I took the whole two weeks off and barely opened my laptop. It was awesome! Back to the grind …
Mobile friendly, real-time, personalised, easy to use and consistent cross channel experiences are now the expectation of your customer. Find out why in this post.
If your business stopped all investment in social media what difference would it make? Would sales slip? Would website traffic be noticeably lower? Would your market share erode? Would customer complaints spike?
There are over 100 individual channels that your customer will be using to engage with your business. By mapping these channels to different stages in the customer journey you can better understand where investment is needed in your business’ customer …
Mapping the Customer Journey across All Channels Read more »