↓ Skip to Main Content
Storm81

Main Navigation

  • Home
  • Start Here
  • Resources
  • Blog
  • Contact

Category: All Channels

Channel Strategy: Mobile first but not mobile only

By David Sealey Posted on 14 September 2016 Posted in All Channels No Comments
Channel Strategy: Mobile first but not mobile only
Mobile only strategies may be harming your business

“These findings suggest that managers should avoid overextending into mobile channels and instead seek to maintain a balance across different online channels” is the conclusion of new research reported by Marketing Science Institute.

Implications of new speech based technology

By David Sealey Posted on 10 March 2016 Posted in All Channels No Comments
Implications of new speech based technology

There have been some recent and new developments in the field of voice as the medium that we can use to connect with technology. Whilst speech recognition has been around for a long-time now (Bell Labs first experiments were conducted …

Implications of new speech based technology Read more »

Implications of “Mobile Only” as a Business Strategy

By David Sealey Posted on 15 June 2015 Posted in All Channels, Business, Multichannel, Strategy No Comments
Implications of “Mobile Only” as a Business Strategy

Due to client commitments I wasn’t able to attend Econsultancy’s Future of Digital Marketing event. Reading up on the event afterwards, one of the quotes that struck me came from Ashley Friedlein:

How to select the right channels for your business or marketing campaign

By David Sealey Posted on 5 May 2015 Posted in All Channels, Business, Marketing No Comments
How to select the right channels for your business or marketing campaign

When selecting the channels you want to use in a business or marketing campaign, you need to make a decision based on the channel’s functionality, availability, ease of use, and connection to your business objective.

137 Channels for Marketing, Sales and Service: Six New Updates

By David Sealey Posted on 20 April 2015 Posted in All Channels No Comments
137 Channels for Marketing, Sales and Service: Six New Updates

I’ve added several new channels to the All Channel Excel spreadsheet including vending machines, dash buttons, drones, media/analyst briefings, investor relations, APIs and desktop/mobile wallpapers.

What Best Next Omnichannel Communication means and why you should care?

By David Sealey Posted on 7 April 2015 Posted in All Channels No Comments
What Best Next Omnichannel Communication means and why you should care?

Wouldn’t it be better to target a customer on the device or channel that they’re currently using? Best Next Omnichannel Communication is the ability for marketers to accurately deliver a message to a specific customer in the channel they are …

What Best Next Omnichannel Communication means and why you should care? Read more »

Three Marketing Channel Resolutions

By David Sealey Posted on 5 January 2015 Posted in All Channels No Comments
Three Marketing Channel Resolutions

Happy New Year! I hope you enjoyed the Christmas and New Year holidays. For the first time since I started working, I took the whole two weeks off and barely opened my laptop. It was awesome! Back to the grind …

Three Marketing Channel Resolutions Read more »

The expectations of experience: Getting cross channel experiences right

By David Sealey Posted on 24 November 2014 Posted in All Channels No Comments
The expectations of experience: Getting cross channel experiences right

Mobile friendly, real-time, personalised, easy to use and consistent cross channel experiences are now the expectation of your customer. Find out why in this post.

Tagged with: Cross channel, Customer experience

Getting social channel strategy right

By David Sealey Posted on 17 November 2014 Posted in All Channels, Multichannel No Comments
Getting social channel strategy right

If your business stopped all investment in social media what difference would it make? Would sales slip? Would website traffic be noticeably lower? Would your market share erode? Would customer complaints spike?

Mapping the Customer Journey across All Channels

By David Sealey Posted on 10 November 2014 Posted in All Channels No Comments
Mapping the Customer Journey across All Channels

There are over 100 individual channels that your customer will be using to engage with your business. By mapping these channels to different stages in the customer journey you can better understand where investment is needed in your business’ customer …

Mapping the Customer Journey across All Channels Read more »

Tagged with: Customer experience

Posts navigation

1 2 3 4 Next
Download the all marketing channels list
WEEKLY DIGITAL STRATEGY NEWSLETTER

    follow us in feedly Follow on Feedly
    Follow with RSS
    Themeforest

    Footer Menu

    • Home
    • Advertise on Storm81
    • Terms & Conditions
    • Hosting by Clook
    • Privacy Policy
    • Subscribe
    • Contact
    © 2023 Storm81 | Powered by Responsive Theme