David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
The majority of the writing on omnichannel tends to focus on large multinational retailers or consumer products companies. In this post I’m going to investigate what omnichannel means for a smaller business.
When I originally started blogging, I didn’t expect much of the blog and built a simple WordPress site on to an existing domain I had called theSealeys. As the popularity of the blog has grown I felt it was time …
Launching Storm81: A New Home for my Work on Digital Strategy Read more »
With the help of some my good colleagues at CACI, we’ve released the 2015 Marketing Technology Landscape paper that you can download.
When selecting the channels you want to use in a business or marketing campaign, you need to make a decision based on the channel’s functionality, availability, ease of use, and connection to your business objective.
I’ve added several new channels to the All Channel Excel spreadsheet including vending machines, dash buttons, drones, media/analyst briefings, investor relations, APIs and desktop/mobile wallpapers.
Amazon Machine Learning will provide marketers with greater ability to personalise across channels, predict results and ultimately drive a greater ROI. Let me explain why.
Wouldn’t it be better to target a customer on the device or channel that they’re currently using? Best Next Omnichannel Communication is the ability for marketers to accurately deliver a message to a specific customer in the channel they are …
What Best Next Omnichannel Communication means and why you should care? Read more »
Carte blanche for organisational structure is a rare treat for executives. Often they inherit a team structure or have to shape a team within an existing organisation structure. But what would happen if we had to build a marketing and …
An organisational structure for marketing and digital Read more »
As previously explored on the blog, there are a set of UK PLCs who exhibit the traits of a company that has gained a digital advantage. Specifically these firms have greater revenue efficiency, calculated as a function of the revenue …
Your success in personalising the customer experience will be based on your readiness and ambition. Readiness is a function of your people, process, technology and data. Ambition is a function of the personalisation business case, the sophistication you wish to …