David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
For the first time, I’ve published directly to LinkedIn rather than using the blog. Balancing Digital’s Pains and Gains examines how digital leaders need to make a strong case for investment in digital whilst also acknowledging the pain points that …
Investment in digital won’t make up a for a bad business model. That was the third finding from my analysis of digital leadership among UK companies (and the odd US one too).
Rewards and points cards are common place for retail, leisure and travel companies. Whether it’s a simple points for pounds scheme, a Quidco powered cash-back mechanism or some other form of reward, the principle is the same – reward customer’s …
By dividing the page views of each post by the number of days since it was published I’ve been able to work out which posts of 2014 were your favourites. Finding the UK’s Digital Leaders My analysis of digital leadership …
Happy New Year! I hope you enjoyed the Christmas and New Year holidays. For the first time since I started working, I took the whole two weeks off and barely opened my laptop. It was awesome! Back to the grind …
Identifying UK companies that show the attributes of great digital leadership by industry sector.
Sorry for the delay in this week’s post – been busy working. Time for something a little different; I’ve attempted to reverse engineer the research by MIT and my former employer Capgemini on digital leadership. Essentially they found that digital …
Mobile friendly, real-time, personalised, easy to use and consistent cross channel experiences are now the expectation of your customer. Find out why in this post.
If your business stopped all investment in social media what difference would it make? Would sales slip? Would website traffic be noticeably lower? Would your market share erode? Would customer complaints spike?
There are over 100 individual channels that your customer will be using to engage with your business. By mapping these channels to different stages in the customer journey you can better understand where investment is needed in your business’ customer …
Mapping the Customer Journey across All Channels Read more »