The expectations of experience: Getting cross channel experiences right
Mobile friendly, real-time, personalised, easy to use and consistent cross channel experiences are now the expectation of your customer. Find out why in this post.
Tag: Cross channel
Cross channel attribution presentation
Cross channel marketing attribution by CACI from CACI Ltd I had the pleasure of presenting at an Adobe event this morning on the challenges of cross channel attribution. Here are the slides from the session. I’ll be sure to type …