David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.
In this post I’ll review four frameworks that digital consultants can use in developing and documenting marketing technology architectures.
If you’re looking for books, learning resources, research and tools that can be used as a consultant, I’ve compiled a new list on my Resources for Digital Consultants page.
There have been some recent and new developments in the field of voice as the medium that we can use to connect with technology. Whilst speech recognition has been around for a long-time now (Bell Labs first experiments were conducted …
Zapier’s new multi-step workflows have created a simple low cost method to carry out marketing orchestration. Amazingly, despite the low entry price, Zapier (pronounced like happier with a z) is also incredibly powerful. This is important for marketers as it …
Why hasn’t the UK (or for that matter Europe) been able to create a significant number of tech companies? Both the US and China have created tech companies with staggering valuations. This week, legendary Silicon Valley investor, Michael Moritz, took …
How long do you think it will take to build each of these Lego kits? Lego set A should be easy to do; let’s assume it will take around 20 minutes. Set B is perhaps more challenging; maybe an hour. …
Business efficiency isn’t just a question of improved profitability. Efficiency should encompass a wider range of attributes that you need to prioritise and then focus on improving. After all trying to blindly improve profitability is far too broad a challenge. …
The pursuit of business efficiency through digital transformation Read more »
In my LinkedIn post on Halfords’ new customer strategy, I set out an eight stage plan to maximise customer lifetime value.
Can digital transformation be accelerated by rapid and continual iterations of building, measuring and learning?
A lot of businesses are stuck at the point of execution. After the ideas have been generated and the plans laid; change grinds to a halt and the hoped for strategic transformation is never fully realised. So how do you strike …
Six ways to drive forward Digital Transformation Read more »