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Author: David Sealey

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

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Methods for designing and communicating Marketing Technology architecture

By David Sealey Posted on 6 April 2016 Posted in Business No Comments
Methods for designing and communicating Marketing Technology architecture
Marketing Technology Landscape by Scott Brinker

In this post I’ll review four frameworks that digital consultants can use in developing and documenting marketing technology architectures.

Books, tools and research for digital consultants

By David Sealey Posted on 23 March 2016 Posted in Your Questions No Comments
Books, tools and research for digital consultants

If you’re looking for books, learning resources, research and tools that can be used as a consultant, I’ve compiled a new list on my Resources for Digital Consultants page.

Implications of new speech based technology

By David Sealey Posted on 10 March 2016 Posted in All Channels No Comments
Implications of new speech based technology

There have been some recent and new developments in the field of voice as the medium that we can use to connect with technology. Whilst speech recognition has been around for a long-time now (Bell Labs first experiments were conducted …

Implications of new speech based technology Read more »

Zapier as a Marketing Orchestration Platform

By David Sealey Posted on 18 February 2016 Posted in Marketing Automation No Comments
Zapier as a Marketing Orchestration Platform

Zapier’s new multi-step workflows have created a simple low cost method to carry out marketing orchestration. Amazingly, despite the low entry price, Zapier (pronounced like happier with a z) is also incredibly powerful. This is important for marketers as it …

Zapier as a Marketing Orchestration Platform Read more »

The Hunt for the Great British Start-Up

By David Sealey Posted on 2 February 2016 Posted in Business No Comments
The Hunt for the Great British Start-Up

Why hasn’t the UK (or for that matter Europe) been able to create a significant number of tech companies? Both the US and China have created tech companies with staggering valuations. This week, legendary Silicon Valley investor, Michael Moritz, took …

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The problem with estimates

By David Sealey Posted on 20 January 2016 Posted in Business No Comments
The problem with estimates

How long do you think it will take to build each of these Lego kits? Lego set A should be easy to do; let’s assume it will take around 20 minutes. Set B is perhaps more challenging; maybe an hour. …

The problem with estimates Read more »

The pursuit of business efficiency through digital transformation

By David Sealey Posted on 4 January 2016 Posted in Strategy No Comments

Business efficiency isn’t just a question of improved profitability. Efficiency should encompass a wider range of attributes that you need to prioritise and then focus on improving. After all trying to blindly improve profitability  is far too broad a challenge. …

The pursuit of business efficiency through digital transformation Read more »

Halfords: Eight Steps to Put Customers in the Driving Seat

By David Sealey Posted on 30 November 2015 Posted in Business, Strategy No Comments
Halfords: Eight Steps to Put Customers in the Driving Seat
Photo: Sam Needham Edited: Kieran Robinson

In my LinkedIn post on Halfords’ new customer strategy, I set out an eight stage plan to maximise customer lifetime value.

The Lean Digital Transformation

By David Sealey Posted on 16 October 2015 Posted in Strategy No Comments
The Lean Digital Transformation

Can digital transformation be accelerated by rapid and continual iterations of building, measuring and learning?

Six ways to drive forward Digital Transformation

By David Sealey Posted on 6 October 2015 Posted in Strategy No Comments
Six ways to drive forward Digital Transformation

A lot of businesses are stuck at the point of execution. After the ideas have been generated and the plans laid; change grinds to a halt and the hoped for strategic transformation is never fully realised. So how do you strike …

Six ways to drive forward Digital Transformation Read more »

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