Launching Storm81: A New Home for my Work on Digital Strategy
When I originally started blogging, I didn’t expect much of the blog and built a simple WordPress site on to an existing domain I had called theSealeys. As the popularity of the blog has grown I felt it was time that we took on a new name and a rebrand.
Criteria one: A short easy to say domain name
The number of times I had to spell the name was frustrating. It wasn’t easy to hear when said and – to make matters worse – was a .co.uk rather than .com domain.
Storm81 is short, contains a simple recognisable word (one that can also be pictured) followed by a number. I’m fortunate to own the .com and other variations of the domain too.
Criteria two: It needed to be separated from me as an individual
In order for the blog to mature, I wanted to distinguish it from me and therefore dropped any reference to my name in the domain.
Criteria three: A grown up logo and colour scheme that suits my industry
With the help of Mrs Sealey, we embarked on a review of industry logos to discover what would work.
Having reviewed the logos of leading tech companies I decided on a simple typeface based logo with a blue and orange contrast.
The colour scheme came from a blend of cool corporates (LinkedIn et al) with a splash of new school digital cool (Zapier).
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Thanks for reading the blog and being part of its growth and continued journey.