As marketers latch on to the concept that content is king, we will see an increasing deluge of poorly researched and written content. Content’s popularity will be its downfall.
As we bid farewell to 2012 and all the amazing things that happened, we also welcome in a new year and wonder what it will hold.
Comets fall into administration highlights the challenges that classic retailers are facing. The answer – according to just about every link, event and article I see – is multichannel. I don’t think it is.
Working with digital agencies presents a challenge for marketing managers. Costs can be difficult to justify – “you want £6,000 to add a button?!” – and there are unique challenges that digital marketing presents such as technical bugs and changes …
Getting the most from your digital marketing agency Read more »
“If at first, the idea is not absurd, then there is no hope for it” – Albert Einstein If other people are already doing it, then can it really count as innovation? Surely innovation is the service, product or method …
Where Creativity and Courage Collide: Innovation in Digital Marketing Read more »
Three interesting posts from Dave Chaffey, Chip Street and Neil Perkin about what trends they expect to see in 2012:
Last week, a former colleague emailed me to ask what the difference is between basket and checkout abandonment percentages.
Let me start by declaring that I’m an advocate of marketing automation technology. Old school batch and blast marketing is failing to engage recipients as inbox sizes bloat and time is stretched. In an ideal world marketing reaches the recipient …
