“If at first, the idea is not absurd, then there is no hope for it” – Albert Einstein If other people are already doing it, then can it really count as innovation? Surely innovation is the service, product or method …

Where Creativity and Courage Collide: Innovation in Digital Marketing Read more »

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Let me start by declaring that I’m an advocate of marketing automation technology. Old school batch and blast marketing is failing to engage recipients as inbox sizes bloat and time is stretched. In an ideal world marketing reaches the recipient …

The 4 step marketing automation health check Read more »

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