46 Shades of Digital

With the ever increasing focus on digital there is a new vocabulary developing. The following 46 digital phrases have sprung up in research papers and blog posts:
- Digital Acceleration; increasing delivery of business change through the use of digital technology or techniques
- Digital Advantage; the state of having an advantage over your competitors through digital technology and business models
- Digital Advertising; reaching new audiences through advertising on digital channels
- Digital Agency; a creative and technical agency that provides services and solutions to help an organisation find, convert and retain customers
- Digital Agenda; the strategic questions a business must answer in order to define their digital vision and strategy
- Digital Business; a business that has been transformed digitally
- Digital Business Model; a business model that is delivered or enabled largely through digital channels
- Digital by Default; criteria set as part of the Government Digital Standard designed to ensure that all digital services meet specified criteria
- Digital Champions; individuals appointed by EU member states to promote digital skills and inclusion
- Digital Connector; segment of companies/leaders who have focussed on creating separate silos of digital capability
- Digital Consultant; individuals or companies who help businesses define and deliver their digital strategy
- Digital Content; any form of content that is stored and consumed in a digital format (e.g. MP3)
- Digital Culture; a business culture that is shaped by digital
- Digital Customer Experience; customer experiences that are both delivered through and improved by digital
- Digital Currency; method of monetary exchange that exists purely in digital form (e.g. BitCoin)
- Digital Debt; problems created by shoddy digital implementation that create a loss in business value or a real expense to fix
- Digital Divide; in social studies, the division created by lack of access to digital technology. In a business sense it may refer to the divide created by a digital advantage
- Digital Dots; all of the digital touch-points within an organisation that require connecting
- Digital Dinosaurs; businesses that have failed to embrace digital or even consider it
- Digital Disruption; the industry state of being disrupted by a new, innovative business that has heavily relied on digital to gain an advantage
- Digital Economy; an entire economy created and sustained by digital
- Digital Edge; similar to digital advantage – a tangible business benefit of having a good digital customer experience or sound digital operations
- Digital Enterprise; see Digital Business
- Digital Fashionistas; used to describe businesses with several disconnected digital initiatives that are not necessarily governed through a central strategy
- Digital Footprint; the size and shape of digital operations within a business
- Digital Imperative; the reason for digital
- Digital Innovation; an R&D function to create new business models, improve customer journeys or streamline business efficiency
- Digital Labs; an R&D function or structured workshops to define a digital vision/strategy
- Digital Leadership; the desirable position of holding a perceived position of knowledge and operational leadership over industry peers
- Digital Literacy; the skills sat behind digital development and operations
- Digital Marketing; acquiring new customers and retain existing customers over digital channels
- Digital Master; a business with strong digital operations that has established an integrated digital customer experience
- Digital Mindset; the culture and thought processes of business stakeholders who have embraced digital
- Digital Native; someone who has grown up with digital technologies
- Digital Nervous System; a real-time business system capable of responding to new input
- Digital Nomad; someone who has migrated into digital
- [Chief] Digital Officer; a job role to take charge of the digital strategy and its execution
- Digital Operations; business operations to run, monitor and improve digital solutions and processes
- Digital Readiness; an assessment of how ready a business is to take on the digital challenge
- Digital Roadmap; the programme plan to transform a business digitally
- Digirati; see Digital Master
- Digital Strategy; the strategic paper that sets the direction for digital within an organisation
- Digital Traction; achieved by winning stakeholder support for digital investment in a business
- Digital Transformation; typically the transformation of business operation into an automated internet based operation
- Digital Vision; a simple statement that sets the tone for the Digital Strategy and Roadmap
- Digitization; the ongoing process of digital transformation
Can we get the list to 50 phrases?
If I’ve missed any phrases, then please let me know on Twitter or in the comments.