46 Shades of Digital

46 Shades of Digital

With the ever increasing focus on digital there is a new vocabulary developing. The following 46 digital phrases have sprung up in research papers and blog posts:

  • Digital Acceleration; increasing delivery of business change through the use of digital technology or techniques
  • Digital Advantage; the state of having an advantage over your competitors through digital technology and business models
  • Digital Advertising; reaching new audiences through advertising on digital channels
  • Digital Agency; a creative and technical agency that provides services and solutions to help an organisation find, convert and retain customers
  • Digital Agenda; the strategic questions a business must answer in order to define their digital vision and strategy
  • Digital Business; a business that has been transformed digitally
  • Digital Business Model; a business model that is delivered or enabled largely through digital channels
  • Digital by Default; criteria set as part of the Government Digital Standard designed to ensure that all digital services meet specified criteria
  • Digital Champions; individuals appointed by EU member states to promote digital skills and inclusion
  • Digital Connector; segment of companies/leaders who have focussed on creating separate silos of digital capability
  • Digital Consultant; individuals or companies who help businesses define and deliver their digital strategy
  • Digital Content; any form of content that is stored and consumed in a digital format (e.g. MP3)
  • Digital Culture; a business culture that is shaped by digital
  • Digital Customer Experience; customer experiences that are both delivered through and improved by digital
  • Digital Currency; method of monetary exchange that exists purely in digital form (e.g. BitCoin)
  • Digital Debt; problems created by shoddy digital implementation that create a loss in business value or a real expense to fix
  • Digital Divide; in social studies, the division created by lack of access to digital technology. In a business sense it may refer to the divide created by a digital advantage
  • Digital Dots; all of the digital touch-points within an organisation that require connecting
  • Digital Dinosaurs; businesses that have failed to embrace digital or even consider it
  • Digital Disruption; the industry state of being disrupted by a new, innovative business that has heavily relied on digital to gain an advantage
  • Digital Economy; an entire economy created and sustained by digital
  • Digital Edge; similar to digital advantage – a tangible business benefit of having a good digital customer experience or sound digital operations
  • Digital Enterprise; see Digital Business
  • Digital Fashionistas; used to describe businesses with several disconnected digital initiatives that are not necessarily governed through a central strategy
  • Digital Footprint; the size and shape of digital operations within a business
  • Digital Imperative; the reason for digital
  • Digital Innovation; an R&D function to create new business models, improve customer journeys or streamline business efficiency
  • Digital Labs; an R&D function or structured workshops to define a digital vision/strategy
  • Digital Leadership; the desirable position of holding a perceived position of knowledge and operational leadership over industry peers
  • Digital Literacy; the skills sat behind digital development and operations
  • Digital Marketing; acquiring new customers and retain existing customers over digital channels
  • Digital Master; a business with strong digital operations that has established an integrated digital customer experience
  • Digital Mindset; the culture and thought processes of business stakeholders who have embraced digital
  • Digital Native; someone who has grown up with digital technologies
  • Digital Nervous System; a real-time business system capable of responding to new input
  • Digital Nomad; someone who has migrated into digital
  • [Chief] Digital Officer; a job role to take charge of the digital strategy and its execution
  • Digital Operations; business operations to run, monitor and improve digital solutions and processes
  • Digital Readiness; an assessment of how ready a business is to take on the digital challenge
  • Digital Roadmap; the programme plan to transform a business digitally
  • Digirati; see Digital Master
  • Digital Strategy; the strategic paper that sets the direction for digital within an organisation
  • Digital Traction; achieved by winning stakeholder support for digital investment in a business
  • Digital Transformation; typically the transformation of business operation into an automated internet based operation
  • Digital Vision; a simple statement that sets the tone for the Digital Strategy and Roadmap
  • Digitization; the ongoing process of digital transformation

Can we get the list to 50 phrases?

If I’ve missed any phrases, then please let me know on Twitter or in the comments.

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

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