You may have been led to believe that investment in marketing technology will solve all your problems. Self-learning, AI based, flexible data-models, machine learning, blockchain compatible, Big Data enabled tech appears at face value to offer everything you need with minimal fuss. Read more ›
GDPR is far from perfect. The current guidelines are vague and at worst confusing.
However I think that this new regulation (and the heavy fines that accompany it) offer a great platform for investment in amazing CRM activity.
For the full article go to my LinkedIn post:
GDPR: It’s time to excited about what this means for CRM
Scott Brinker’s Hacking Marketing is a must read for those involved in marketing. Read more ›
I find it incredible that despite how far we’ve come with technology and marketing there are still recurring headaches for marketing executives. The challenge is what can be done to relieve these issues? Read more ›
The majority of the writing on omnichannel tends to focus on large multinational retailers or consumer products companies. In this post I’m going to investigate what omnichannel means for a smaller business. Read more ›
With the help of some my good colleagues at CACI, we’ve released the 2015 Marketing Technology Landscape paper that you can download. Read more ›
When selecting the channels you want to use in a business or marketing campaign, you need to make a decision based on the channel’s functionality, availability, ease of use, and connection to your business objective. Read more ›
Amazon Machine Learning will provide marketers with greater ability to personalise across channels, predict results and ultimately drive a greater ROI.
Let me explain why. Read more ›
Originally I used this to generate sharing links for an email campaign. It’s an Excel sheet that with a few inputs allows you to generate sharing links for Facebook, Twitter and LinkedIn. Hope that you find it useful in your projects and comms. Read more ›