Latest posts from the blog:
“These findings suggest that managers should avoid overextending into mobile channels and instead seek to maintain a balance across different online channels” is the conclusion of new research reported by Marketing Science Institute.
Email is a channel that Warren Buffett would invest in!
I recently spoke at a conference on the topic of Big Data. In preparation I asked my contacts for their opinions on the topic. I also read a mountain of academic papers, business articles and a new book on the…
Business growth creates complexity. Complexity kills growth. This is the paradox of growth which, over the long run, affects the growth ambitions of 90% of companies. In this post I’ll review new research on the ways to identify and resolve…
You’re certain that you’re right…but are you? Confirmation bias in consulting can lead to poor decision making, incomplete analysis and a failure to deliver value to your clients. Checking your thinking is a crucial step to getting rid of confirmation…
Describing. Diagnosing. Predicting. Prescribing. These are the four main uses of data. As a consultant you need to understand the difference.
Scott Brinker’s Hacking Marketing is a must read for those involved in marketing.
All types of business consultants need to take continuing professional development (CPD) seriously. This post contains a list of ideas that you can apply.
In this post I’ll review four frameworks that digital consultants can use in developing and documenting marketing technology architectures.