The value and usage of digital marketing tools

The value and usage of digital marketing tools

View full size digital marketing technology matrix

Key takeaways

  • CRM and web analytics are the standard for web marketers
  • Bid management technology has a good impact for minimal resource investment
  • MVT tools are underutilised and can really drive additional revenue into a business

Full post on the Capgemini blog: Digital Marketing Technology Matrix

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

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