Is it digital, new or modern? What type of marketing should we practice?
What does it mean and has it really made all other forms of marketing irrelevant? The core principles of marketing remain the same regardless of the channel.
Intelligence is the factor of greatest importance in marketing. It cares not for channel, new or old. It is fed by data and brought to life through creativity. Intelligent marketing is focussed on research, the customer, accurate messaging, careful planning, creative execution, and thorough follow up.