Matrix of Conversion Rate Optimisation Techniques

A/B testing, multi-variate testing (MVT), customer journey analysis and usability testing are officially the most effective techniques to optimise a website’s conversion rate. Recent research by eConsultancy has shown that these techniques are delivering the highest value to digital marketers.

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View full size digital marketing technology matrix Key takeaways CRM and web analytics are the standard for web marketers Bid management technology has a good impact for minimal resource investment MVT tools are underutilised and can really drive additional revenue …

The value and usage of digital marketing tools Read more »

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