Is it digital, new or modern? What type of marketing should we practice?

Digital marketing.

What does it mean and has it really made all other forms of marketing irrelevant? The core principles of marketing remain the same regardless of the channel.

Intelligence is the factor of greatest importance in marketing. It cares not for channel, new or old. It is fed by data and brought to life through creativity. Intelligent marketing is focussed on research, the customer, accurate messaging, careful planning, creative execution, and thorough follow up.

 

Inspired by Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

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