Due to client commitments I wasn’t able to attend Econsultancy’s Future of Digital Marketing event. Reading up on the event afterwards, one of the quotes that struck me came from Ashley Friedlein:
When selecting the channels you want to use in a business or marketing campaign, you need to make a decision based on the channel’s functionality, availability, ease of use, and connection to your business objective.
As previously explored on the blog, there are a set of UK PLCs who exhibit the traits of a company that has gained a digital advantage. Specifically these firms have greater revenue efficiency, calculated as a function of the revenue …
For the first time, I’ve published directly to LinkedIn rather than using the blog. Balancing Digital’s Pains and Gains examines how digital leaders need to make a strong case for investment in digital whilst also acknowledging the pain points that …
Identifying UK companies that show the attributes of great digital leadership by industry sector.
Sorry for the delay in this week’s post – been busy working. Time for something a little different; I’ve attempted to reverse engineer the research by MIT and my former employer Capgemini on digital leadership. Essentially they found that digital …
Back in 1967, management guru, Peter Drucker wrote a seminal article called the “Manager and the Moron”. No this isn’t an article about your boss. It’s about your computer, smart phone or wearable device. Drucker saw an upcoming shift towards …
“Being happily and successfully married is generally not so much a matter of marrying the right person as it is being the right person.” – Howard W Hunter An off topic post today but an important one about marriage. This …
11 years of marriage: Have fun, manage the money and live by virtues Read more »
Phones4U was placed into administration today in unusual circumstances. Normally administrators are called in when the cash runs out at a business. In this case, Phones4U ran out of suppliers despite making a reported £100m in profits. For whatever reasons …
Following Barack Obama’s launch of the US Digital Service and the publication of the Digital Services Playbook (I’m sure there was an apostrophe due in that), I wanted to modify the plays and opening statement for private sector CEOs.