What are the most effective conversion rate optimisation techniques?

A/B testing, multi-variate testing (MVT), customer journey analysis and usability testing are officially the most effective techniques to optimise a website’s conversion rate. Recent research by eConsultancy has shown that these techniques are delivering the highest value to digital marketers.

To improve on eConsultancy’s data I’ve compiled this matrix to show the relationship between value and usage. It’s suprising to see how MVT is still being underused by the industry. MVT should certainly be on every marketer’s plans for 2012.

Download the graphic: Conversion Rate Optimisation Techniques Matrix

Buy the eConsultancy report: Conversion Rate Optimisation Report

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

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