A/B testing, multi-variate testing (MVT), customer journey analysis and usability testing are officially the most effective techniques to optimise a website’s conversion rate. Recent research by eConsultancy has shown that these techniques are delivering the highest value to digital marketers.
To improve on eConsultancy’s data I’ve compiled this matrix to show the relationship between value and usage. It’s suprising to see how MVT is still being underused by the industry. MVT should certainly be on every marketer’s plans for 2012.
Download the graphic: Conversion Rate Optimisation Techniques Matrix
Buy the eConsultancy report: Conversion Rate Optimisation Report