DBRU: Conversion rate optimisation to power base selling
CRO under-used; technology could make you redundant; billionaire business school; power base selling; sharing for success
Shocking report that very few companies are using conversion rate optimisation techniques
Dave Chaffey at Smart Insights shares how the latest eConsultancy report shows that few companies are using Conversion Rate Optimisation (CRO) techniques. Key action point from the post is that you should be practicing conversion optimisation and that A/B testing, Multi-variate Testing and customer journey planning will have the biggest impact.
“New technologies are displacing workers faster than the economy can find new uses for them” is the warning message in this article. What this means for an employee is that we need to be masters of the new technology before it replaces us.
Billionaire business school
When a billionaire wants to share business advice, what should you do? Listen well.
Having made his millions in the pet food industry Clay Mathile has now set up a business school to help bring on smaller businesses. In this fascinating interview he talks about what it takes to build a billion dollar company.
Power base selling
Jim Holden’s classic (1990s) techniques for winning big sales. Infiltrate the prospect, find the fox, and then undermine the competition. Following some blog research I’ve picked up the book from Amazon for only £2.64 with free P&P!
Share for success
Social sharing widget makers AddThis have put together an Infographic of how people are sharing web content. Wednesday at 9:30 is the best time to share content that you wish to have shared!