DBRU: Conversion rate optimisation to power base selling

DBRU: Conversion rate optimisation to power base selling

CRO under-used; technology could make you redundant; billionaire business school; power base selling; sharing for success

Shocking report that very few companies are using conversion rate optimisation techniques

Dave Chaffey at Smart Insights shares how the latest eConsultancy report shows that few companies are using Conversion Rate Optimisation (CRO) techniques. Key action point from the post is that you should be practicing conversion optimisation and that A/B testing, Multi-variate Testing and customer journey planning will have the biggest impact.

Full report: http://www.smartinsights.com/analytics-conversion-optimisation-alerts/conversion-rate-optimisation-adoption/

Technological unemployment

“New technologies are displacing workers faster than the economy can find new uses for them” is the warning message in this article. What this means for an employee is that we need to be masters of the new technology before it replaces us.

Full article: http://www.economist.com/blogs/freeexchange/2011/11/technological-unemployment?fsrc=scn/tw/te/bl/raceagainstthemachine

Billionaire business school

When a billionaire wants to share business advice, what should you do? Listen well.

Having made his millions in the pet food industry Clay Mathile has now set up a business school to help bring on smaller businesses. In this fascinating interview he talks about what it takes to build a billion dollar company.

Full interview: http://www.forbes.com/sites/brettnelson/2011/11/09/the-billionaire-business-owners-playbook/

Power base selling

Jim Holden’s classic (1990s) techniques for winning big sales. Infiltrate the prospect, find the fox, and then undermine the competition. Following some blog research I’ve picked up the book from Amazon for only £2.64 with free P&P!

Power Base Selling: Secrets of an Ivy League Street Fighter

Share for success

Social sharing widget makers AddThis have put together an Infographic of how people are sharing web content. Wednesday at 9:30 is the best time to share content that you wish to have shared!

Full infographic: http://searchengineland.com/infographic-how-where-when-people-share-content-100539

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

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