Store Channels
All Channels > Store Channels
Number of Channels: 14
Average SCI Score: 6/10
Average Channel Versatility: 67%
Average SCI Score: 6/10
Average Channel Versatility: 67%
A store represents the physical presence of your brand. This may be a bricks and mortar shop on the high street, a concession in a large department store or pop-up store in a town centre.
For B2B brands the head office can be considered your store as it’s features and facilities make it an extension of your brand.
Full list of store based channels
Channel | Group | Direct Response | Personalisable | Inbound | Above the Line | Sealey Channel Index |
---|---|---|---|---|---|---|
Concession In Larger Store | Stores | Yes | Yes | – | – | 6 |
Digital Banners And Signage | Stores | Yes | – | – | – | 6 |
Geofencing | Stores | Yes | Yes | – | – | 4 |
iBeacon | Stores | Yes | Yes | – | – | 4 |
Kiosks | Stores | Yes | Yes | – | – | 5 |
Loyalty Card | Stores | – | Yes | – | – | 5 |
NFC (Near Field Communications) | Stores | Yes | – | – | – | 5 |
Office/HQ | Stores | – | – | – | Yes | 6 |
Pop Up Stores | Stores | Yes | Yes | – | Yes | 7 |
POS Displays | Stores | Yes | – | – | Yes | 5 |
QR Codes | Stores | Yes | – | – | – | 5 |
RFID Tags | Stores | Yes | – | – | Yes | 4 |
Signage | Stores | Yes | – | – | Yes | 5 |
Smells | Stores | – | – | – | – | 4 |
Stores | Stores | Yes | Yes | – | – | 7 |
Street Vendor | Stores | Yes | – | – | – | 6 |