Event based channels
Average SCI Score: 5/10
Average Channel Versatility: 38%
For companies with less budget there are alternatives to hosting/sponsoring events. Brand hijacks include taking over a competitor’s event with your own brand. A subtler option is to send staff to industry events with specific aims to network, build partnerships and return with leads.
Full list of event channels
|Channel||Group||Direct Response||Personalisable||Inbound||Above the Line||Sealey Channel Index|