Email Marketing Channels
All Channels > Email Channels
Number of Channels: 5
Average SCI Score: 8/10
Average Channel Versatility: 55%
Average SCI Score: 8/10
Average Channel Versatility: 55%
Email messages are delivered directly to specific customers or prospects. The message can relate to service based messaging, transactional receipts or promotional messages.
Email marketing is a versatile, low cost channel that enables marketers to engage in direct, personalised engagement with a prospect or customer.
Not only is email ubiquitous with customers, its direct and digital attributes allow it to be measured with accuracy.
Given the great power of email marketing, it is incredible that so many brands are getting it wrong.
Full list of Email channels
Channel | Group | Direct Response | Personalisable | Inbound | Above the Line | Sealey Channel Index |
---|---|---|---|---|---|---|
Yes | Yes | Yes | – | 10 | ||
Email Signatures | Yes | – | – | – | 7 | |
Marketing Email | Yes | Yes | – | – | 7 | |
Newsletter | Yes | Yes | Yes | – | 7 | |
Transactional Email | Yes | Yes | – | – | 7 |