Direct Channels
All Channels > Direct Channels
Number of Channels: 9
Average SCI Score: 6/10
Average Channel Versatility: 47%
Average SCI Score: 6/10
Average Channel Versatility: 47%
Direct channels place the customer/prospect in a conversation with the marketing systems. They allow for conversational marketing which should be based upon a relationship and personalised communications.
Full list of direct channels
| Channel | Group | Direct Response | Personalisable | Inbound | Above the Line | Sealey Channel Index |
|---|---|---|---|---|---|---|
| Account Team | Direct | Yes | Yes | – | – | 7 |
| Facebook Messages | Direct | Yes | Yes | – | – | 7 |
| Field Sales Agents | Direct | Yes | Yes | – | – | 6 |
| Linkedin Inmail | Direct | Yes | Yes | – | – | 4 |
| Postal/White Mail | Direct | Yes | Yes | – | – | 6 |
| Relationship Marketing | Direct | Yes | Yes | Yes | – | 7 |
| Surveys | Direct | Yes | Yes | Yes | – | 9 |
| Video Chat | Direct | Yes | Yes | – | – | 7 |
| Webchat | Direct | Yes | Yes | – | – | 5 |