Direct Channels
All Channels > Direct Channels
Number of Channels: 9
Average SCI Score: 6/10
Average Channel Versatility: 47%
Average SCI Score: 6/10
Average Channel Versatility: 47%
Direct channels place the customer/prospect in a conversation with the marketing systems. They allow for conversational marketing which should be based upon a relationship and personalised communications.
Full list of direct channels
Channel | Group | Direct Response | Personalisable | Inbound | Above the Line | Sealey Channel Index |
---|---|---|---|---|---|---|
Account Team | Direct | Yes | Yes | – | – | 7 |
Facebook Messages | Direct | Yes | Yes | – | – | 7 |
Field Sales Agents | Direct | Yes | Yes | – | – | 6 |
Linkedin Inmail | Direct | Yes | Yes | – | – | 4 |
Postal/White Mail | Direct | Yes | Yes | – | – | 6 |
Relationship Marketing | Direct | Yes | Yes | Yes | – | 7 |
Surveys | Direct | Yes | Yes | Yes | – | 9 |
Video Chat | Direct | Yes | Yes | – | – | 7 |
Webchat | Direct | Yes | Yes | – | – | 5 |