Direct Channels

All Channels > Direct Channels
Number of Channels: 9
Average SCI Score: 6/10
Average Channel Versatility: 47%
Direct channels place the customer/prospect in a conversation with the marketing systems. They allow for conversational marketing which should be based upon a relationship and personalised communications.

Full list of direct channels

Channel Group Direct Response Personalisable Inbound Above the Line Sealey Channel Index
Account Team Direct Yes Yes 7
Facebook Messages Direct Yes Yes 7
Field Sales Agents Direct Yes Yes 6
Linkedin Inmail Direct Yes Yes 4
Postal/White Mail Direct Yes Yes 6
Relationship Marketing Direct Yes Yes Yes 7
Surveys Direct Yes Yes Yes 9
Video Chat Direct Yes Yes 7
Webchat Direct Yes Yes 5