Content Marketing Channels
All Channels > Content Marketing Channels
Number of Channels: 11
Average SCI Score: 6/10
Average Channel Versatility: 27%
Average SCI Score: 6/10
Average Channel Versatility: 27%
Content marketing involves the publishing of information in multiple media formats to inform, educate, entertain or engage an audience. This can include brochures, videos and infographics.
Full list of content marketing channels
Channel | Group | Direct Response | Personalisable | Inbound | Above the Line | Sealey Channel Index |
---|---|---|---|---|---|---|
Book/Ebook | Content | Yes | Yes | Yes | – | 7 |
Brandzine | Content | – | – | – | – | 7 |
Brochure | Content | – | Yes | – | – | 4 |
Case Study | Content | – | – | – | – | 2 |
Content Marketing | Content | Yes | Yes | Yes | – | 8 |
Images & Infographics | Content | Yes | – | Yes | – | 6 |
Podcast | Content | – | – | Yes | Yes | 6 |
Presentations | Content | Yes | – | Yes | – | 8 |
Report Sponsorship | Content | Yes | – | – | Yes | 5 |
Research Paper | Content | Yes | – | Yes | Yes | 6 |
Videos | Content | Yes | Yes | Yes | – | 5 |