Advertising Channels

All Channels > Advertising Channels
Number of Channels: 36
Average SCI Score: 4/10
Average Channel Versatility: 2/11
Advertising channels allow marketers to buy the attention of prospective customers. Typically these channels operate through the principle of interrupting the prospects attention. For example TV adverts interrupt a program that a person is watching.

Often advertising is viewed as an above the line activity where direct sales are difficult to measure. There are however a growing number of advertising channels that will allow the marketer to measure both impressions and response.

Advertising’s strengths lies in its ability to share the brand message. To educate the consumer about what you do and how you do it differently.

Full list of advertising channels

Channel Group Direct Response Personalisable Inbound Above the Line Sealey Channel Index
Advertorials Advertising Yes – – Yes 5
Aggregator Inclusions Advertising – – – – 5
Barkers Advertising Yes Yes – – 5
Billboard Adverts Advertising Yes – – Yes 5
Blimps Advertising – – – Yes 4
Bookends Advertising – – – Yes 4
Brand To Hand Advertising Yes – – Yes 4
Carrier Bags Advertising – – – Yes 5
Celebrity Endorsements Advertising – – – – 5
Display Remarketing Advertising Yes Yes – – 5
Door-To-Doors Advertising Yes – – Yes 6
Facebook Advertising Advertising Yes – – – 5
In-Box Ads Advertising Yes – – – 3
Infomercial Advertising Yes – – Yes 4
In-Game Ads Advertising Yes – – Yes 5
Inserts Advertising Yes – – Yes 3
Interstitials Advertising Yes Yes – – 4
Jingles Advertising – – – Yes 4
Linkedin Advertising Advertising Yes – – – 5
Magazine Adverts Advertising Yes – – Yes 4
Mobile Advertising Advertising Yes – – – 4
Onserts Advertising Yes – – Yes 3
Paid Placements Advertising Yes – – – 5
Paid Reviews Advertising Yes – – – 5
Product Listing Adverts Advertising Yes – – – 4
Product Packaging Advertising – – – – 5
Push Notifications Advertising Yes Yes – – 6
Radio Advertising Advertising Yes – – Yes 4
Receipts Advertising Yes Yes – – 5
Sandwich Boards Advertising Yes – – Yes 5
Songs Advertising – – – Yes 4
Sports Sponsorship Advertising – – – Yes 3
Twitter Advertising Advertising – – – – 3
Wearables Advertising – – – – 3
Youtube ‘Pre-Rolls’ And Trueview Advertising Yes – – – 3