As marketers latch on to the concept that content is king, we will see an increasing deluge of poorly researched and written content. Content’s popularity will be its downfall.
I attended a London based technology and marketing trade show last week and listened to a number of keynotes over the course of the two days. What struck me was the level of ambiguity and poor research presented in an attempt to get marketers to buy the latest CRM, email marketing solution or CMS. Content was there. Quality of information was not.
The Slideshare presentation below made me smile and was a great reminder to be a Great Content Brand: