Why the single biggest threat to content marketing is content marketing [presentation]

As marketers latch on to the concept that content is king, we will see an increasing deluge of poorly researched and written content. Content’s popularity will be its downfall.

I attended a London based technology and marketing trade show last week and listened to a number of keynotes over the course of the two days. What struck me was the level of ambiguity and poor research presented in an attempt to get marketers to buy the latest CRM, email marketing solution or CMS. Content was there. Quality of information was not.

The Slideshare presentation below made me smile and was a great reminder to be a Great Content Brand:

Further reading

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

More about David Sealey

Follow me on Twitter
Connect with me on LinkedIn


Download the all marketing channels list
WEEKLY DIGITAL STRATEGY NEWSLETTER

follow us in feedly Follow on Feedly
Follow with RSS
Themeforest