Enterprise SEO: 60% growth for BBC Good Food channel

Chris Soames at Smart Insights has shared some powerful insights on how the BBC grew their Good Food channel by 60%. Enterprise organisations can learn a lot from this article. With huge content repositories and large teams producing copy they have a real opportunity to feed the machine (or Google) and boost web traffic.

In summary the tips are:

  1. Implement basic SEO good practices
  2. Train the whole team on SEO
  3. Have SMART kpis
  4. Focus on analytics insights not just reporting
  5. Process maturity

Highly recommend that anyone in a marketing function takes a read of the full article: http://www.smartinsights.com/search-marketing-alerts/bbc-good-food-case-study/

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

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