Chris Soames at Smart Insights has shared some powerful insights on how the BBC grew their Good Food channel by 60%. Enterprise organisations can learn a lot from this article. With huge content repositories and large teams producing copy they have a real opportunity to feed the machine (or Google) and boost web traffic.
In summary the tips are:
- Implement basic SEO good practices
- Train the whole team on SEO
- Have SMART kpis
- Focus on analytics insights not just reporting
- Process maturity
Highly recommend that anyone in a marketing function takes a read of the full article: http://www.smartinsights.com/search-marketing-alerts/bbc-good-food-case-study/