Cross channel attribution presentation

I had the pleasure of presenting at an Adobe event this morning on the challenges of cross channel attribution. Here are the slides from the session. I’ll be sure to type up some notes when I have a little more time.

David Sealey is a trusted adviser to senior executives on getting the most from their investment in digital and data. David created Storm81 as a place to share his passion for business, digital technologies, multichannel marketing and everything else around these topics.

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