Blog Archives

Top five channels that must be in your multichannel strategy

Having 126 channels to choose from gives marketers a real challenge when it comes to selecting which channels to select. Each channel has unique attributes that will determine its value to the customer and therefore your business. Based on my analysis of these 126 channels there are five channels that must be considered.
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Posted in All Channels, Strategy

Digital Strategy Frameworks: Organisational Design

Frameworks, models, charts and matrices. I love ’em!

This classic framework is a great place to start when organising teams around a digital strategy. It’s taken from Peter Scholtes’ The Leader’s Handbook. The framework defines the components of an organisational design that is focussed on an core vision or purpose.
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Posted in Business, Strategy

Building digital disruptive growth engines for retail

I got a little excited last week when I read that John Lewis are opening an innovation lab. Opening such a lab was a recommendation from my research into disruptive innovation in retail. But what does it take to open such a lab and what challenges are businesses likely to face?
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Posted in Strategy

Digital debt – does your business have it?

In their rush to protect and generate revenue many CIOs and CMOs have inadvertently created digital debt. This debt is so bad for some that it is creating Zombie digital departments, unable to move forward because they are constantly paying the interest on their debt.
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Posted in Strategy

Digital strategy – Why your company needs one

Change is inevitable and in this new digital age, change is accelerating. For many firms, digital changes are creating a new range of opportunities that require investment and skills. Before diving in,  I suggest that a digital strategy is required for the following reasons… Read more ›

Posted in Strategy
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