Tight aisles. Stacks of DVDs and CDs. Permanent discounts. When I think of HMV, this is what comes to mind. It is a retail experience I dread as an adult. As a teenage I loved it though, we would go in between lectures and browse the newly released singles that we’d heard on Radio 1. Read more ›
1. A truly great business must have an enduring “moat” that protects excellent returns on invested capital
Product/service design, communications and strategy should build a moat for your business. By definition a moat offers protection in the form of a competence that is unique, difficult to copy and gives you competitive advantage.
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Explaining the What, Where, When, Who and Why of Omnichannel
Ecommerce. M-commerce. F-commerce. Social-commerce. Every letter imaginable has been dropped in front of commerce to define a new digital channel that customers can interact and transact with.
Demonstrating the way in which digital marketing is maturing there’s a new buzz word on the consultants’ lips – Omnichannel. Retailers who used to obsess over sales per square foot need to wake up to the fact that their entire operation needs to be available 24×7 via any means the customer has. Troubles at Blacks, Barratts, Woolworths and HMV are a strong warning to retailers that unless they radically rethink the way that customers interact with them; they’re dead.
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I’m very critical of the marketing I see, but then every now and again I see something that makes me feel that an organisation just gets it. Read more ›