Blog Archives

Why the single biggest threat to content marketing is content marketing [presentation]

As marketers latch on to the concept that content is king, we will see an increasing deluge of poorly researched and written content. Content’s popularity will be its downfall.

Read more ›

Posted in Digital Marketing

2013 and beyond – two academic frameworks for seeing what’s next in Digital Marketing

As we bid farewell to 2012 and all the amazing things that happened, we also welcome in a new year and wonder what it will hold. Read more ›

Posted in Digital Marketing, Web Technology

Multichannel isn’t the answer for struggling retailers

Comets fall into administration highlights the challenges that classic retailers are facing. The answer – according to just about every link, event and article I see – is multichannel.

I don’t think it is. Read more ›

Posted in Digital Marketing, Multichannel

Getting the most from your digital marketing agency

Working with digital agencies presents a challenge for marketing managers. Costs can be difficult to justify – “you want £6,000 to add a button?!” – and there are unique challenges that digital marketing presents such as technical bugs and changes to Google’s way of ranking website. Having worked within agencies and been a third party observer to the relationships; here are two alternating ways to get the most from a digital agency: Read more ›

Posted in Digital Marketing

Where Creativity and Courage Collide: Innovation in Digital Marketing

“If at first, the idea is not absurd, then there is no hope for it” – Albert Einstein

If other people are already doing it, then can it really count as innovation? Surely innovation is the service, product or method that is new and better than the established systems. Econsultancy listed a number of Innovative Trends for 2012 in a recent blog post. If it’s a trend it cannot be innovative as others have already done it. However a trend can be a catalyst in creating innovation.

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Posted in Digital Marketing

Facebook’s $1,000,000,000 for Instagram – Other things they could have spent it on…

Posted in David's Blog Round Up, Digital Marketing

DBRU: Digital marketing predictions for 2012

Three interesting posts from Dave Chaffey, Chip Street and Neil Perkin about what trends they expect to see in 2012: Read more ›

Posted in David's Blog Round Up, Digital Marketing

Merry Christmas!

Posted in Digital Marketing

Defining the difference between basket and checkout abandonment (graphic)

Last week, a former colleague emailed me to ask what the difference is between basket and checkout abandonment percentages. Read more ›

Posted in Conversion Rate Optimisation, Digital Marketing

The 4 step marketing automation health check

Let me start by declaring that I’m an advocate of marketing automation technology. Old school batch and blast marketing is failing to engage recipients as inbox sizes bloat and time is stretched.

In an ideal world marketing reaches the recipient with the right message and timing to solve an issue they have. Marketing automation (if configured correctly) can achieve this for B2B and B2C organisations.

Read more ›

Posted in Marketing Automation
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