Blog Archives

Defining the difference between basket and checkout abandonment (graphic)

Last week, a former colleague emailed me to ask what the difference is between basket and checkout abandonment percentages. Read more ›

Posted in Conversion Rate Optimisation, Digital Marketing

What are the most effective conversion rate optimisation techniques?

A/B testing, multi-variate testing (MVT), customer journey analysis and usability testing are officially the most effective techniques to optimise a website’s conversion rate. Recent research by eConsultancy has shown that these techniques are delivering the highest value to digital marketers. Read more ›

Posted in Conversion Rate Optimisation, Digital Marketing
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