Blog Archives

Your favourite posts of 2014 revisited

By dividing the page views of each post by the number of days since it was published I’ve been able to work out which posts of 2014 were your favourites.

Finding the UK’s Digital Leaders

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My analysis of digital leadership among UK listed companies based on an MIT theory was the leading piece of content. The first post in the two part series was a deconstruction of MIT’s research on the benefits of digital leadership. Having explored how their work could be reverse engineered, I then conducted a breakdown of each industry’s digital leaders.

Ultimately the theory proved correct by identifying companies like Apple, Facebook and Burberry as a Digital Leaders. However some that you’d expect to be in the digital leaders quadrant ended up in the beginners segment. Amazon was a great example of a company that should be considered a digital leader but has instead fallen into the ranks of a beginner. Perhaps their aggressive expansion strategy has killed the revenue and profit benefits of being a digital business.

Next step is to take the post further by researching the shareholder returns that digital leaders have delivered to see if a digital leaders investment portfolio would be a good bet.

Marketing Orchestration Platforms

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This next post on marketing orchestration platforms was inspired by my work with Kitewheel (nee Provenir). Kitewheel’s technology allows marketers or customer experience professionals to respond in real-time to customer events. Some of my colleagues have referred to it as marketing middle-ware.

11 Years of Marriage: Have fun, manage the money and live by virtues

An off topic post that was very popular with my social networks. It was my advice following 11 years of marriage. Couples should have fun, manage their money and live by virtues of fidelity, selflessness, forgiveness, respect and personal improvement.

Digital Strategy – Why your company needs one

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The first part in a series all about digital explaining why businesses need a digital strategy. In the post I draw out four benefits of having a digital strategy. These are the ability to filter what opportunities you go after, to prioritise, to focus on the creation of a core technology platform and to make individuals and teams accountable.

What do you want to see in 2015

If you can spare two minutes to take the survey on what you like about the blog, please do.

Posted in David's Blog Round Up

DBRU: Three posts for [aspiring] Digital CIOs

In response to an argument put forward that CMOs should lead the IT land-grab I commented with the following metaphor-cum-parable. Read more ›

Posted in Careers, David's Blog Round Up

DBRU: Growth hackers, dead squirrels, best practice and vagueness from IBM

Having caught up on Twitter, LinkedIn and Alltop, I thought it would be worth providing a list of some of my favourite articles today. Is there anything I’ve missed? Read more ›

Posted in David's Blog Round Up

Facebook’s $1,000,000,000 for Instagram – Other things they could have spent it on…

Posted in David's Blog Round Up, Digital Marketing

DBRU: Omnichannel, Kaggle and the Disney Institute

Social, mobile and local – Omnichannel experiences for retail

Creating unified retail experiences across digital, physical, mobile and social is the new challenge. In this post on the Capgemini Customer Experience blog I discuss the need for retail innovation. Read more ›

Posted in David's Blog Round Up

DBRU: Digital marketing predictions for 2012

Three interesting posts from Dave Chaffey, Chip Street and Neil Perkin about what trends they expect to see in 2012: Read more ›

Posted in David's Blog Round Up, Digital Marketing

DBRU: What’s your PVP?

Today’s daily blog round up includes:

  • Whilst I was starting my career in the web, Jeff Bezos was busy building Amazon
  • PVP!? What it is, why you need one and how to create it
  • Facebook is stalking everyone across the web – be afraid, be very afraid

Read more ›

Posted in David's Blog Round Up

DBRU: Unreasonable customers, social sharing and the power of asking questions

Pack or progress your unreasonable customers

Occasionally a customer will be so much of a problem that you’re better off without them. Seth Godin gives 4 good reasons to keep your customers and 4 good reasons to get rid of them. Read more ›

Posted in David's Blog Round Up

DBRU: Conversion rate optimisation to power base selling

CRO under-used; technology could make you redundant; billionaire business school; power base selling; sharing for success

Shocking report that very few companies are using conversion rate optimisation techniques

Dave Chaffey at Smart Insights shares how the latest eConsultancy report shows that few companies are using Conversion Rate Optimisation (CRO) techniques. Key action point from the post is that you should be practicing conversion optimisation and that A/B testing, Multi-variate Testing and customer journey planning will have the biggest impact. Read more ›

Posted in David's Blog Round Up
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