Search is becoming increasingly complex taking into account factors such as mobile searches, location and even broader contextual information.
Businesses can be found either through natural search listings (what the search engine determines is the most appropriate answer) or paid search marketing (where the business pays for greater exposure).
Full list of search channels
|Channel||Group||Direct Response||Personalisable||Inbound||Above the Line||Sealey Channel Index|
|Local Search Marketing||Search marketing||–||–||–||–||4|
|Mobile Search||Search marketing||–||–||–||–||5|
|Pay Per Click||Search marketing||Yes||–||–||–||3|
|Search Engine Optimisation||Search marketing||Yes||–||–||–||4|