Blog Archives

Channel Strategy: Mobile first but not mobile only

“These findings suggest that managers should avoid overextending into mobile channels and instead seek to maintain a balance across different online channels” is the conclusion of new research reported by Marketing Science Institute. Read more ›

Posted in All Channels

Email; it’s time to seriously invest in this overlooked channel

Email is a channel that Warren Buffett would invest in! Read more ›

Posted in Multichannel

Big Data: Finding the incremental value

I recently spoke at a conference on the topic of Big Data. In preparation I asked my contacts for their opinions on the topic. I also read a mountain of academic papers, business articles and a new book on the topic titled “Creating Value with Big Data Analytics”. It’s clear that Big Data divides opinions! Read more ›

Posted in Business

How to accelerate business growth

Business growth creates complexity. Complexity kills growth. This is the paradox of growth which, over the long run, affects the growth ambitions of 90% of companies.

In this post I’ll review new research on the ways to identify and resolve growth challenges. Read more ›

Posted in Business

Checking your thinking: Confirmation bias in consultants

You’re certain that you’re right…but are you? Confirmation bias in consulting can lead to poor decision making, incomplete analysis and a failure to deliver value to your clients. Checking your thinking is a crucial step to getting rid of confirmation bias. Read more ›

Posted in Consulting Skills

The four uses of data (big or small)

Describing. Diagnosing. Predicting. Prescribing. These are the four main uses of data. As a consultant you need to understand the difference. Read more ›

Posted in Data

Book Review: Hacking Marketing

Scott Brinker’s Hacking Marketing is a must read for those involved in marketing. Read more ›

Posted in Marketing

Continuing Professional Development (CPD) ideas for digital consultants

All types of business consultants need to take continuing professional development (CPD) seriously. This post contains a list of ideas that you can apply. Read more ›

Posted in Careers

Methods for designing and communicating Marketing Technology architecture

In this post I’ll review four frameworks that digital consultants can use in developing and documenting marketing technology architectures. Read more ›

Posted in Business

Books, tools and research for digital consultants

If you’re looking for books, learning resources, research and tools that can be used as a consultant, I’ve compiled a new list on my Resources for Digital Consultants page. Read more ›

Posted in Your Questions
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