You may have been led to believe that investment in marketing technology will solve all your problems. Self-learning, AI based, flexible data-models, machine learning, blockchain compatible, Big Data enabled tech appears at face value to offer everything you need with minimal fuss. Read more ›
GDPR is far from perfect. The current guidelines are vague and at worst confusing.
However I think that this new regulation (and the heavy fines that accompany it) offer a great platform for investment in amazing CRM activity.
For the full article go to my LinkedIn post:
GDPR: It’s time to excited about what this means for CRM
“These findings suggest that managers should avoid overextending into mobile channels and instead seek to maintain a balance across different online channels” is the conclusion of new research reported by Marketing Science Institute. Read more ›
Email is a channel that Warren Buffett would invest in! Read more ›
I recently spoke at a conference on the topic of Big Data. In preparation I asked my contacts for their opinions on the topic. I also read a mountain of academic papers, business articles and a new book on the topic titled “Creating Value with Big Data Analytics”. It’s clear that Big Data divides opinions! Read more ›
Business growth creates complexity. Complexity kills growth. This is the paradox of growth which, over the long run, affects the growth ambitions of 90% of companies.
In this post I’ll review new research on the ways to identify and resolve growth challenges. Read more ›
You’re certain that you’re right…but are you? Confirmation bias in consulting can lead to poor decision making, incomplete analysis and a failure to deliver value to your clients. Checking your thinking is a crucial step to getting rid of confirmation bias. Read more ›
Describing. Diagnosing. Predicting. Prescribing. These are the four main uses of data. As a consultant you need to understand the difference. Read more ›
Scott Brinker’s Hacking Marketing is a must read for those involved in marketing. Read more ›
All types of business consultants need to take continuing professional development (CPD) seriously. This post contains a list of ideas that you can apply. Read more ›